Privacy Policy

Your privacy matters. This notice explains what we collect, why we collect it, and how you can control your information.

Last updated:

1) Who we are

Prada Sunglasses Store (“we”, “us”, “our”) operates the website pradasunglassesstore.com, an online storefront for luxury eyewear. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit or make a purchase.

Contact: [email protected]

We are an independent retailer. We are not the official Prada company or its affiliates.

2) Scope

This policy applies to personal information processed on pradasunglassesstore.com, related customer support channels, and our newsletter. It does not cover third‑party sites we link to.

3) Information we collect

3.1 Information you provide

  • Account and order data: name, email, shipping/billing addresses, phone number.
  • Payment details: last 4 digits, payment method type, and transaction identifiers (processed by our payment providers; we do not store full card numbers).
  • Communications: messages to customer support, product reviews, survey responses.
  • Marketing preferences: newsletter opt‑in status and categories.

3.2 Information collected automatically

  • Device and usage data: IP address, browser and device type, language, referring/exit pages, timestamps, pages viewed, approximate location (city/country), and session metrics.
  • Cookie and tracking data: identifiers stored via cookies, pixels, and similar technologies to provide core functions, analytics, and personalized content.

3.3 Information from third parties

  • Payment processors provide payment status and fraud signals.
  • Logistics partners provide shipment status and delivery confirmations.
  • Advertising and analytics partners provide aggregated campaign performance.

4) How we use information

  • Provide, operate, and improve our website, products, and services.
  • Process and fulfill orders, including payment, shipping, and returns.
  • Communicate with you about orders, support requests, and updates.
  • Personalize content, remember preferences, and measure site performance.
  • Detect, investigate, and prevent fraud, abuse, and security incidents.
  • Comply with legal obligations, tax and accounting requirements.
  • Send marketing communications with your consent or as permitted by law. You can opt out at any time.

If you are in the EEA or UK, we process personal data under these legal bases:

  • Contract: to fulfill purchases and provide requested services.
  • Legitimate interests: to secure our services, prevent fraud, and improve the site (balanced against your rights).
  • Consent: for optional analytics/marketing cookies and email marketing.
  • Legal obligation: for compliance with laws and regulations.

6) How we share information

We share personal information with:

  • Service providers acting on our behalf (e.g., hosting, payment processing, logistics, customer support, email delivery, analytics, and anti‑fraud). They are bound by contractual confidentiality and data‑protection obligations.
  • Advertising and analytics partners for measurement and, where consented, personalized advertising.
  • Authorities or other parties when required by law or to protect rights, safety, and security.
  • Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.

We do not sell personal information for money. See “Do Not Sell/Share” regarding targeted advertising and opt‑out choices.

7) Cookies & tracking

We use cookies and similar technologies for the following purposes:

  • Essential: required for site functionality, security, cart, and checkout.
  • Performance/Analytics: to understand usage and improve the website.
  • Advertising/Marketing: to deliver and measure ads and show relevant content.

Manage your preferences at any time:

8) Analytics & advertising

We may use analytics (e.g., Google Analytics) to measure visits and improve the site and may work with advertising partners (e.g., Google Ads, Meta) to deliver ads. Depending on your region, we will seek your consent for non‑essential cookies. You can adjust choices in the preferences panel.

9) Payments, shipping & fraud prevention

  • Payments: processed by third‑party processors (e.g., Stripe, PayPal or similar). They receive necessary payment data to complete transactions. We do not store full card numbers.
  • Shipping: carriers (e.g., UPS, USPS, DHL or similar) receive your name, address, phone/email to deliver orders and provide tracking.
  • Fraud prevention: tools and providers may analyze signals (IP, device characteristics, order history) to prevent abuse.

10) Data retention

We keep personal information only as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Typical periods include: order records up to 7 years (tax/accounting), support communications up to 3 years, and marketing preferences until you unsubscribe or your account is inactive.

11) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; please use strong passwords and protect your devices.

12) International transfers

We may transfer, store, and process information in countries other than your own. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses for cross‑border transfers.

13) Your rights

13.1 EEA/UK

You may have the right to access, rectify, erase, restrict or object to processing, port data, and withdraw consent at any time (without affecting prior processing). You also have the right to lodge a complaint with your local supervisory authority.

13.2 US (e.g., CA, CO, CT, UT, VA)

Depending on your state, you may request to know/access, correct, delete, and obtain information about our data practices. You may also opt out of the sale or sharing of personal information and targeted advertising where applicable.

To exercise rights, contact us at [email protected]. We may verify your request. Authorized agents may act on your behalf subject to verification.

14) Do Not Sell/Share and targeted advertising

We do not sell your personal information for money. We may share data with advertising partners for targeted advertising, which some laws consider a “share.” You can opt out of non‑essential cookies and targeted advertising via:

  • The cookie preferences panel on this page.
  • Browser‑level signals where supported (e.g., Global Privacy Control).

15) Do Not Track

Some browsers send a Do Not Track (DNT) signal. Our site currently does not respond to DNT. Where legally required, we honor Global Privacy Control (GPC) for opt‑out of sharing/targeted advertising.

16) Children’s privacy

Our services are not directed to children under 13 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child provided us information, contact us and we will take appropriate action.

17) Changes to this policy

We may update this Policy from time to time. We will post the updated version with a new “Last updated” date. Material changes may be communicated by email or site notice.

18) Contact us

Questions or requests about privacy: [email protected]